LG reintroduces LCDs under NanoCell TV with IPS displays

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LG Electronics (LG), one of the leading and innovative technology companies, has brought back its advanced televisions under the NanoCell TV name to highlight their NanoCell Display technology. With the introduction of IPS displays, the latest technology provides consumers can now benefit from wide viewing angles and watch content with ease.

Advancing this, LG’s NanoCell technology was developed out of the desire to enhance viewer experience further. Using Nano Color, LG’s NanoCell TVs reproduce pure color by applying nanoparticles which work as purifiers to filter dull colors and enhance purity. With a richer color palette, NanoCell TV supports over one billion colors, with added vibrancy and clarity.

LG’s NanoCell televisions also feature Nano Black – controlling backlight units individually to render deeper shades of black in finer detail. With Full Array Dimming, NanoCell TVs preserve contrast and minimize light bleeding – ideal when watching darker scenes.

LG’s 2019 NanoCell series comprises of fourteen AI-enabled models, in sizes varying from 49 to 75 inches, including the flagship 75-inch 8K LCD TV (model SM99). The company’s 86-inch 4K NanoCell TV model was recognized at the start of the year with a CES 2019 Innovation Award. Featuring intelligent processors, NanoCell TVs can analyze content and deploy a deep-learning algorithm to heighten picture and sound quality.

Many of LG’s NanoCell TVs also support premium HDR content, mastered by Dolby Vision™. Dolby’s technology sets a new standard in image quality, dramatically expanding the color palette and contrast range, optimizing picture quality for the screen frame by frame.

With elevated clarity, richness, detail, and depth, NanoCell TV owners can benefit from more engaging and immersive content.

President of LG Electronics Middle East and Africa, James Lee, said, “The Middle East and Africa market in which we are continuing to experience vast technological advancement. As more consumers become tech-savvy, they require more immersive experiences and expect the best from their home electronics.”

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