The cost of realme smartphones has been reduced by 40 percent due to the assembly being done in Pakistan and the benefit has been transferred to the end-user. The leading smartphone technology company, realme, installed an assembly plant in Lahore, providing 800-1000 job opportunities which includes technicians, engineers, and other personnel. The plant was set up in July 2021 with an investment of USD 16 million.
The daily output of the plant can range from 2500 – 4000 units depending on market demand as well as the type of smartphone they are manufacturing at the time as the plant handles manufacturing for low and mid-range products as well as premium ones. Due to the assembly being done in Pakistan, the cost of realme smartphones has been reduced by 40%, the benefit of which has transferred to the end-user.
In the plant, the strict guidelines are followed in all processes and operations which are laid down by realme HQ in order to ensure smooth operation and high-quality production. Local staff is trained on these guidelines and standards through staff trainings conducted by Chinese engineers and technicians. The realme assembly plant works towards the philosophy of made in Pakistan, for Pakistan – bringing the same top notch quality that realme is known for across the globe.
realme has made a huge wave in the Pakistani smartphone market since its entry two years ago. Known for its trendsetting behavior in the tech-world and its economical pricing by consumers, the brand is on its way to becoming a household name. Gearing up for the launch of the latest number series of smartphones, the company invited media representatives from both print and digital media to witness the process that goes into creating the new powerhouse smartphone – realme 9i.
The production lines have fully functional, automated testing equipment. A software is installed for quality assurance check after which the hardware testing comes next, in which the calibration of the device, ports, camera, and the LCD is checked. Then the software is tested of each device including the GPS and antenna. The lamination is the next step after which additional tests are run. The smartphones produced in the plant are also subjected to the drop test, scratch test, and micro drop test to ensure durability.
IMEI numbers are then checked, and the UI is then installed in each device. The phone is then checked through a barcode scan after which it is placed in a port, which resets the device in order to make sure that none of the files from the checking are left in the device. The device is packed, and a bar code sticker is stuck on the device. They are packed along with the data cable and a warranty card. It is once more checked to ensure all the products in the box match the barcode. At the end, the box is sealed and shipped off to waiting consumers.
So, keep an eye out for the new realme 9i smartphone, coming soon to stores near you. The handset provides superior 6nm processing power with the power of Qualcomm Snapdragon 680 chipset as well as a 50MP AI Triple camera to help you take the perfect shot and super-fast 33W Dart Charge to ensure you never run out of juice. With the vision of being in the TOP 3 brands in the next two years; and reaching the top spot in the next five; all expansions will be done in accordance to market demand.
By Nasir Taimoori
Nasir Taimoori is a Karachi-based freelance journalist working for different digital publications. He writes on various social, national and international issues. He has also a vast experience in translation from English to Urdu and vice-versa and keeps the expertise in bilingual communications.