New AI Overviews move is aimed at providing new opportunities for businesses to reach customers directly
Google announced the introduction of an advertising feature in AI Overviews across Asian markets, including Pakistan at the end of this year. This move is aimed at providing new opportunities for businesses to connect with customers directly through AI-assisted summaries in Google Search.
AI Overviews, now used by more than 1.5 billion people worldwide, are increasing specific types of inquiries by more than 10% in key markets, and commercial queries have also seen a significant rise.
Now that advertising is being added directly to the Google AI Overviews, businesses in Pakistan will have more opportunities to engage with users and guide them in their decision-making.
These ads provide the following benefits to businesses:
● Reduce the journey from research to decision-making:
Incorporate your business into responses that are increasing consumer interest and satisfaction through advertising in AI Overviews. Connect with users as they begin their search journey on Google Search.
● Be the user’s next step:
Align your ad with the user’s query and the context provided by AI so that your brand becomes a natural and immediate choice.
● Connect in new, untapped moments:
AI Overviews understand the complex needs and emerging questions of users, allowing ads to appear in moments where access wasn’t previously possible.
Ads in AI Overviews are part of a new generation of innovative AI-powered tools on Google Search and YouTube, designed to keep brands and marketers ahead in a fast-evolving digital landscape.
From enhancing creative content to reinventing search ads, Google is transforming AI into practical solutions and offering marketers more intelligent tools.
Sapna Chadha, Vice President of Google Southeast Asia and South Asia Frontier, says:
“We have been at the forefront of AI-based advertising for many years. As customer journeys become more complex and resource-limited, we’re providing marketers with our most advanced models ever—more intelligent, more automated, and more personalized.”
● One of the innovations in this product is a new central workspace called “East Studio” in Google Ads. It uses Generative AI, including Google’s advanced image and video models such as Imagen and Veo, to help marketers create more effective and engaging interactions. This platform will generate an unlimited variety of high-performance creative assets.
Additionally, AI Max for Search is a new tool that helps businesses appear in more relevant search moments without relying on long keyword lists. It understands your website and ads using Google’s Gemini models, and automatically generates headlines based on real user queries. Whether users type, speak, or take a picture, AI Max ensures better results with less effort, and ads appear in the most relevant way.
● AI Mode:
AI Mode is Google’s most advanced AI search experience, featuring deeper reasoning and multi-sensory capabilities. It allows users to go further with follow-up queries and access useful web links. Early testers are asking questions two to three times longer than traditional queries.
Google will soon begin testing relevant ads in AI Mode in the U.S., integrating them where appropriate—giving brands more opportunities to appear in highly relevant, AI-powered moments.
Furthermore, the YouTube Creator Partnerships Hub in Google Ads is a new tool that makes it easier than ever for brands to discover and collaborate with YouTube creators.
Powered by Smart Search, this AI tool allows marketers to search for creators using keywords, categories, or trends, and view detailed audience insights such as demographics and engagement before making contact. Once partnered, brands can promote creators’ content as ads and test performance—offering a complete solution to turn influencer collaboration into measurable business outcomes.
Agentic AI acts like a supercharged assistant in Google Ads and Analytics. It doesn’t just support marketers—it collaborates with them. It enables automatic campaign development, optimization, and execution based on inputs like landing pages and performance data.
In Google Ads, this includes real-time keyword suggestions and improvements to creative content. In Google Analytics, it delivers faster and more advanced insights—freeing up more time for strategic planning, content creation, and improved results.
