Karachi: Pakistan’s one of the leading meat exporters, Al Shaheer Corporation Limited has launched its new brand “Chef One” to provide high-quality food nationwide. Its stores are now operating in more than a dozen cities across almost all of the leading stores.
The high-quality products are being provided across the major 13 cities, including Karachi, Hyderabad, Lahore, Gujranwala, Sialkot, Bahawalpur, Faisalabad, Multan, Sargodha, Islamabad, Rawalpindi, Abbottabad and Peshawar.
The company specializes in exporting free-range grass-fed beef and mutton to the Middle East and operate a chain of meat shops in Pakistan. The company vitalizes its consumers with food products that meet the highest standards of health, hygiene and fulfilment. The products are sourced from the best quality of livestock, purest ingredients and world-class manufacturing processes.
Secretary of the company, Osama Javed announced the launching of Chef One brand under section 96 of Securities Act, 2015 and clause 5.6.1 (a) of PSX Rule Book.
Al Shaheer Foods was recently awarded the best export performance award in the category of fresh and frozen meat at the 38th Award Distribution Ceremony of the FPCCI. The company strive to dominate the meal table offering delightful food solutions to consumers.
It has expertise in Shariah compliance standards for all its products, operations and the way it interacts with the communities and environment around it. He said the company valued diversity and teamwork and promoted an open informal work environment.
All our actions will clearly exhibit our relentless commitment to ethics, product safety and consumer satisfaction, he added.
In addition to the new brand, Al Shaheer is operating with two other brands. ‘Meat One’, the first red meat brand of Al Shaheer came into being in 2010. It has established ‘Khaas Meat’. Al Shaheer’s as the second retail brand in 2014. The brand’s reach further increased in 2015 through shop-in-shop models in busy superstores across the major cities of Pakistan.
In 2010, Al Shaheer Foods entered the domestic fresh meat market by becoming the first-ever red meat brand in Pakistan – Meat One. All kinds of fresh meat are sold under the umbrella of this brand through company-owned outlets.
Al Shaheer Foods is the market leader in Pakistan’s large meat industry. It was established as a partnership in 2008, setting up a world-class abattoir in Gadap Town, Karachi. Initially, the company only exported red meat to Dubai, followed by Saudi Arabia. And, it became a trusted supplier of high quality and Halal meat to importers across GCC countries.